Tiang & Partners advises Meiyume on the sale of Lornamead Germany and portfolio of brands in the UK and Europe to Sodalis

8 December 2021 

Tiang & Partners, an independent Hong Kong law firm which collaborates closely with PwC, advised the Hong Kong-headquartered beauty company Meiyume on the sale of Lornamead Germany, with well-established brands such as CD and a portfolio of brands in the UK and Europe, to the Italian Sodalis Group.

Meiyume, which is owned 55% by the Fung Group and 45% by Hony Capital, is a one-stop shop partner of product solutions for fragrance, skincare, colour cosmetics and digital retail solutions. The move to divest the German Lornamead business and UK brands follows a strategic review of Meiyume’s overall services, allowing them to focus on providing packaging, turnkey, retail solutions and insights to help beauty players transform.

The Tiang & Partners team was led by Martin Robertson (Partner) and supported by Nicholas Cook (Counsel) and Felix Chan (Senior Solicitor). Tiang & Partners acted as the international lead counsel to Meiyume, advising Meiyume and negotiating the terms of the transaction documents, with the support of German counsel, Heuking Kühn Lüer Wojtek led by Dr. Marc Scheunemann (Partner).

Sodalis, a leading Italian group in the health, beauty and personal care market, starts a new chapter in its international development by establishing its first subsidiary in the German market and by expanding its business in the UK. The acquisition allows Sodalis Group to further grow its portfolio of recognised brands in the personal care category, such as: CD, a well-established deodorant, body & hand wash brand; Rapid White, a tooth whitening system; The Beauty Mask company; Triple Dry deodorants; and Brisk, in the male grooming segment. Sodalis was advised by a team at Cartella-Manzoni Studio Legale, led by Marco Fazzini (Partner) and CBA Studio Legale led by Mattia Dalla Costa (Partner) and supported by Martin Consolati (Associate).